UGC Policies

All Pernod Ricard group companies have a long-standing commitment to promoting responsible consumption. Through a wide variety of initiatives, often in partnership with various organizations (including industry associations, regulators, public authorities and representatives) Pernod Ricard and its affiliates are deeply committed to promoting responsible consumption and discouraging the misuse of our products.

Definition of User Generated Content: Any comment, photo, video or other type of content posted by users on the website.

As a consequence of our commitment to promoting the responsible consumption of alcoholic beverages, we count on the collaboration of users and we hope that you do not post publications that:

  • Include anyone who is or appears to be underage, including anyone who is associated with the consumption of alcohol, who is not or who appears not to be of legal drinking age;
  • Are made by someone who has not reached the minimum legal age permitted for consumption of alcoholic beverages; Encourage the purchase or consumption of alcoholic beverages by minors or illegal, irresponsible or immoderate consumption;
  • Promotes excessive consumption or in any way condemns or criticizes anyone who chooses not to consume alcoholic beverages;
  • Portray the irresponsible drinking of alcoholic beverages in a positive light or associate the consumption of alcoholic beverages with driving a vehicle, operating any type of machinery or engaging in any type of dangerous activity;
  • Imply that alcoholic beverages have any physical, psychological, intellectual benefits or contribute to sexual success;
  • Glorify the strength of alcohol, the relatively high alcohol content, or the intoxicating effect of a drink;
  • Mention alcohol consumption in relation to any type of illegal, anti-social, dangerous, aggressive or violent behavior;
  • Feature copyright-protected logos, products or characters that are not our brands;
  • Contains language or gestures that are offensive or that could be perceived as offensive based on gender, race, sexual orientation, religion or culture, or that constitute a personal attack on another user, individual or company.

If your post does not comply with the above, we reserve the right to remove it. We believe that drinking responsibly is the key to maintaining a balanced and positive lifestyle for most adults who choose to drink.

Users are responsible for providing truthful and accurate information in their content, especially regarding age. By posting Submissions on our website, you represent and warrant that all information you provide is true and complete. It is important that you provide accurate information about your age to ensure compliance with applicable laws and guidelines regarding the consumption of alcoholic beverages. We reserve the right to remove any content that contains false, misleading or inaccurate information. Therefore, we recommend that you check and update your information regularly to ensure compliance with all relevant restrictions and regulations.

We encourage all users to report any content that is inappropriate or in violation of the guidelines in this policy. If you have questions or would like to report problems, please contact us via email or by filling out the contact form available on our website.

For more information about responsible drinking, visit